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Your
Web site is done and it's on the Internet, so now how do people find
you? Search Engines are a great tool that you can use to your advantage.
Most studies suggest that if 40% of your Web site traffic comes from
search engines you are doing very well. We talk about the other 60% in
our Internet Strategy section.
We feel there are currently about 10 or
12 search engines that you need to be concerned with. Most have their own
set of rules for the registration process that need to followed if you
are to be successful. There are global registration services that charge
a flat fee to register you with over 1500 search engines, but we believe
this is not the best approach. Our philosophy
is to concentrate on the search engines that people use most. We prefer
to register your site individually to each search engine, adhering to
their specific requirements and help you achieve the best possible
rankings for your Web site.
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