You finished your web site, put it on the Internet, and registered it with the search engines. Now what?  The best approach is to set up some kind of regular schedule for making changes and improvements to your site.  You don't have to make major changes every month to keep your web site looking fresh and inviting.

Visit it frequently yourself, see what you like and what you're not sure about.  After all, it's your web site and if you don't like everything about it, chances are good that neither will your customers.   Once again, compare it to print advertising.  You wouldn't think you were finished with your advertising if you printed one ad and ran it forever.