It's not just enough to have a Web site.  Your Web site is what defines you to your customers.  For many people, this is the only chance you get to make a good first  impression.  Whether we help design your Web site or someone else does, make sure you spend the time and effort to create the impression of your company that truly reflects who you are.
  
Here are a few things to consider: 

Make sure your initial page loads quickly.  Studies show that most people will only wait about 15 to 20 seconds for a page to load.  If you try to be too fancy and your page loads slowly, you may have just lost the only chance you'll get to gain that visitor as a customer.

Design your site so that it is easy to understand and to navigate.  If someone has to struggle to find information, they will probably give up and check out one of the other 1 billion pages on the internet.

The best overall approach is keep things professional and straight forward.